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Top 4 social media trends of next year

The social media is gaining more control over the marketing landscape. Every year new technologies are evolving making bigger impact on the social media marketing field. Here are the social media trends you can expect next year.

Augmented reality

This technology is used in the gaming industry to give gamers a real-life experience. Next year, social media like Instagram and Snapchat will be using this technology. The user can take a selfie with a celebrity or anyone else using augmented reality.

Influencer marketing

Many companies have found it difficult to connect with its’ audiences. Influencer marketing will help to draw audiences to your site. This way number of new audiences will increase and you will have a better conversion rate.

Live streaming

Most brands now use live streaming as part of their marketing strategy. Next year more companies are expected to follow the trend. Your customer engagement and visit will increase because of live streaming.

Digital hangouts

Using this technology you will be able to hang out with friends on a digital platform. Facebook will soon have a similar option. As the video is very important for social media, live video hangouts will be very popular.

All these technologies will be the new trends of next year. These will be prevalent in the social media and will be adopted by many companies. If you want to stay ahead of the game then you should think of incorporating these into your marketing plan.

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3 reasons why social media presence is important for your business

When social media became the talk of the town, many people thought that it was actually a fad. But it turned out that it’s not. Social media is something that is to stay for a long time. If you run a business and don’t have a social media presence yet, then here are the best reasons to have it now.

Get useful insights

You can get a huge amount of data from social media that can be used for analytical purposes. You can know how many visitors checked out your page, how many people shared your page on their social networks, which products or services people likes, etc. Using these statistics, you will be able to decide about your next move in terms of business marketing.

 

Increase brand awareness

Brand awareness increases due to your social media presence. The prospective customers will be able to find your business and start engaging conversation with you. This will give the audience the opportunity to learn more about your business, and they will share your business page with their friends. This way you will have a positive brand image.

Improve web ranking

By posting good content regularly your website ranking will increase. So, your site will be visible to more people. More people will be visiting your site as the site will be displayed on the first page of search engine results pages. This will improve the chance of getting real customers.

All these are necessary to improve your customer base. You should do everything to attract customers to your site in order to increase the revenue of your business.